About Us
Inspiring young readers through stories that celebrate kindness, imagination, and culture
Who We Are
Salaam Cherry aims to provide readers with diverse, inspiring and faith centred content that reflects Islamic values whilst embracing the richness of Muslim experiences across cultures. Ranging from contemporary fiction, scholarly works, children’s books and guides – material with an emphasis on faith, authenticity and educational value.
As a Muslim publishing imprint, we aim to provide a platform for an authentic, diverse and nuanced representation of Islamic perspectives, culture and history. Mainstream publishing may often reduce the depth and variety of experiences within the global Muslim community.
A dedicated Muslim imprint ensures that stories, ideas and scholarship rooted in Islamic traditions are accurately conveyed, fostering greater understanding, countering stereotypes and giving Muslims a space to tell their own stories. It also helps readers, both Muslim and non-Muslims, access high-quality literature that reflects the richness of Islamic heritage.
Our Vision
Our vision is to bring stories that inspire, educate, and unite children across the world. We want every child to see themselves reflected in the books they read and to discover the power of imagination and understanding through storytelling.
Our Mission
Our mission is to provide accessible, fun and faith-filled books that meet young Muslims right where they are, whether they’re taking their first steps in learning about Allah, or exploring their identity and beliefs as they grow older.
What Makes Us Unique
Salaam Cherry stands out for its dedication to representing diverse voices and authentic stories. Each book is crafted with care to promote kindness, confidence, and cultural pride, making reading a joyful and inclusive experience for every child.